Catalyst Program

“The Ultimate Marketing System”

How it Works

The goal of this program is the creation of a highly effective and implementable marketing plan using the Duct Tape Marketing methodology.

During each training session the instructor will cover key elements of the material, assign action steps, facilitate discussion, and provide feedback and guidance in the completion of the steps as well as unlimited email support between sessions.

The following ten sessions make up the core curriculum of the Duct Tape Marketing Catalyst Program delivered by Leap Innovation.

Session Outline

1. Strategy Foundation - Identify your ideal client
2. Strategy Commitment - Master the art of differentiation
3. The Marketing Hourglass – How to create a total customer experience
4. Content Building Plan – Produce content that builds trust, educates and gets you found.
5. Total Web Presence – Tools and tactics to take full advantage of the online buy and social media participant
6. Winning Search and Local Online – Dominate the local search game
7. Lead Generation 1 – Advertising – Integrate your advertising with content strategy for the greatest return on investment
8. Lead Generation 2 - Public Relations & Referrals – Drive lead generation efforts to consistent and predictable results
9. Lead Conversion and Selling – Steps for turning an educated prospect into a paying customer
10. Putting it All Together – Create a marketing calendar to map out your plan of attack

Participants Receive:

  • 10 on-line sessions of video presentations and transcripts, audio discussion, PowerPoint files, forms, checklists and more!
  • Complete Marketing Forms Workbook to document action steps
  • A copy of Duct Tape Marketing book

 

Program Session Descriptions:

Session 1 : Strategy Foundation

Setting your marketing goals as well as finding and focusing on a market that values what you have to offer are essential first marketing steps. We’ll start by asking you to analyze and benchmark your current client base with an eye on identifying your Ideal Client.

Session 2: Strategy Foundation

One of the most important marketing strategies the small business must master is the art of differentiation. Find out what sets you apart from your competition, one that matters to your ideal clients. In this session we will help you fashion, commit to and develop a plan to communicate your marketing strategy, both in words and other identity elements.

Session 3: The Marketing Hourglass

Marketing today is more about being found and less about going out and hunting. In today’s online, socially enabled world the currency of being found is content. Clients expect to find lots of information when they search and in this session we’ll help you create your plan for consistently producing the kind of content that builds trust, educations and gets you found.

Session 4: Content Building Plan

The central element of the Duct Tape Marketing System is something we call The Marketing Hourglass. The hourglass shape emphasizes the importance of creating a total customer experience as opposed to simply going out and generating leads. The steps in the Hourglass – Know, Like, Trust, Try, Buy, Repeat and Refer are  linked to specific actions or processes in your business designed to move prospects and clients logically down the path of the Hourglass.

Session 5: Total Web Presence

It is no longer enough to consider a Web site your sole online marketing tool. In this session we will discuss the various tools and tactics needed to take full advantage of the online buyer and social media participant.

Session 6: Winning Search and Local Online

Marketing today is more about being found and less about going out and hunting. In today’s online, socially enabled world the currency of being found is content. Clients expect to find lots of information when they search and in this session we’ll help you create your plan for consistently producing the kind of content that builds trust, educations and gets you found.

Session 7: Lead Generation 1 – Advertising

Advertising is one of the legs of the “Lead Generation Trio” and while it is potentially one of the more expensive items in the marketing budget it plays a key role in our system. In this session you’ll learn how to integrate your advertising spend with your content strategy to get the greatest return on investment

Session 8: Lead Generation 2 – Public Relations & Referrals

In this second session on lead generation we will dive into specific plans for the other two legs of the Lead Generation Trio – Public Relations and Referrals. These two powerhouses, when used in conjunction with advertising and content, can drive your lead generation efforts to consistent and predictable results – the kind the make marketing look easy.

Session 9: Lead Conversion & Selling

Many small business owners dislike the idea of selling. The good news is that when you install and operate the Duct Tape Marketing System, you’ll find that your prospects are sold, in some cases, before your first meeting. In this session we’ll show you the steps involved in turning an educated prospect into a paying customer.

Session 10: Putting it All Together

In this second session on lead generation we will dive into specific plans for the other two legs of the Lead Generation Trio – Public Relations and Referrals. These two powerhouses, when used in conjunction with advertising and content, can drive your lead generation efforts to consistent and predictable results – the kind the make marketing look easy.

Copyright Duct Tape Marketing, used with permission